Qualified leads
14,409+0.0% vs prior period
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Lead-to-job intelligence
Home Services Operations
Synthetic data All demos
Lead quality, appointments, close rate, booked revenue, and gross margin by service line and territory.
Jul 2023–Jun 2026Explore the data
Appointment set rate
76.5%+0.0% vs prior periodClose rate
41.6%+0.0% vs prior periodBooked revenue
$113M+0.0% vs prior periodRevenue per lead
$7,835+0.0% vs prior periodJob gross margin
38.8%+0.0% vs prior periodPerformance trend
3 yearsBooked revenue and lead volume
Mix analysis
Performance by channel
Organic$31M
Referral$30M
Local Services Ads$28M
Paid Search$24M
Service line comparison
Service-line production
Decision signals
Where to look next
Leading service lineSolar$38M in booked revenue
Strongest marketSan DiegoTop contribution for the selected filters
Leading channelOrganic$31M measured impact
Market scorecard
2,304 observationsOperating performance by market
| Market | Qualified leads | Appointment set rate | Close rate | Booked revenue | Revenue per lead | Job gross margin |
|---|---|---|---|---|---|---|
| San Diego | 4,020 | 76.0% | 41.1% | $31M | $7,699 | 38.8% |
| Inland Empire | 3,733 | 76.8% | 41.8% | $29M | $7,834 | 38.7% |
| Orange County | 3,478 | 76.8% | 41.8% | $28M | $7,938 | 38.8% |
| Los Angeles | 3,178 | 76.5% | 41.6% | $25M | $7,897 | 39.0% |