Definition
Generative engine optimization (GEO)
The practice of making useful, credible information easier for AI-powered answer and discovery systems to interpret, retrieve, and reference.
Why it matters
The practical consequence.
Answer engines reward legible facts, strong information architecture, entity clarity, supporting evidence, and content that directly resolves a real question.
Example
How it appears in a system.
A technical guide with direct answers, clear authorship, structured relationships, and original data is more useful than hundreds of interchangeable landing pages.
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