Case study / Product engineering / Growth systems
Social publishing and paid-campaign platform
An operator-facing system for planning content, publishing across channels, building audiences, estimating reach, promoting posts, and creating controlled paid campaigns.
Production context
Content-to-campaign workflowProduction context
Audience and reach toolingProduction context
Guardrailed campaign creationThe challenge
The operating problem.
A hospitality business needed recurring events and offers to move from idea to organic and paid distribution without forcing operators to coordinate separate tools, repetitive setup, and agency handoffs.
The engineering
What was built.
A custom administrative product brought the content calendar, publishing status, saved audiences, targeting search, reach estimates, post promotion, campaign creation, budgets, placements, and campaign controls into the business's existing software.
Outcomes
What the system made possible.
- A direct path from content planning to organic and paid distribution
- Reusable audience and targeting workflows for recurring promotions
- Campaign controls and failure visibility inside the operating platform
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